Competition for Good
With the arrival of the 2014 World Cup in Brasil, we partnered with Brazilian soccer superstar Neymar Jr., his institute, and PayPal to provide access to clean water to underserved communities in all 12 cities who hosted Confederations Cup games. We carried out the first phase of this project in the five cities that hosted the FIFA Confederations Cup Brazil in June 2013 including Brasilia, Salvador, Fortaleza, Belo Horizonte and Rio de Janeiro. The project provided clean water to over 85,000 Brazilians living in the underserved communities in these areas. With PayPal’s continued support, the program’s second phase was implemented from June to December of 2014 in Porto Alegre, Curitiba, São Paulo, Belo Horizonte, Rio de Janeiro, Salvador, Natal, Recife, Fortaleza, Manaus, Cuiabá, and Brasilia.
Closing the program on World Water Day 2015, March 22nd, a total of 5,000 water filters were implemented, impacting the lives of over 125,000 people throughout Brasil.
Access to clean water improves personal and civic well-being, increases overall health, reduces poverty and increases opportunities for education.
Care4Water CSR Initiative
The goal of this long-term CSR (Corporate Social Responsibility) partnership is to engage each of the 8,000+ global employees, to support dedicated water projects in Mexico, Brazil, South Africa, Thailand, India, and Indonesia.View Initiative
Game Changer Project
In addition to implementing our water filter program, each kit came with a soccer ball and field markers–creating the “Game Changer Kit”. This allowed the community, specifically the youth, to get more involved in our program, through athletics.View Initiative